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Simpleton's Law #7: People would rather pay less given an opportunity to do so -- and if they can feel like they are getting away with something so much the better.
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Part of the fun of a discount coupon is the illusion that it is somehow special. Coupons are after all designed to instill a sense of urgency in the customer. Thus the mystic of a coupon being special and unique to that customer is not a bad idea.
Since folks can't see the finished Quzzle or read the congratulations message until the Quzzle is finished that makes for an ideal opportunity to surprise folks with a discount coupon as a prize for solving the Quzzle -- your treat.
Thus you create that special moment in which a customer is given special and unique to them as a reward for solving one of your Quzzles.
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